Our colleague and lead executive coach Elena Paraskevas-Thadani challenges the typical view of finding purpose
“But what’s my *PURPOSE*?”
Many highly accomplished executives have asked me this. Despite their achievements, some feel unmoored—like they’re drifting without a deeper reason behind their work.
There’s a popular mindset shift from “I have to” to “I get to.” That can be empowering—for some. But I’ve found that many of my executive coaching clients thrive not in optionality, but in responsibility.
They don’t lose purpose in obligation; they find it there. It’s OK to feel like you “have to” do something. It’s OK to be propelled by something bigger than yourself. There is meaning in duty.
Your purpose might not be what you “get to do”—it might be what calls you. It’s what you feel driven to do.
What is it that you feel you “have to” do? That’s often where purpose lives.

Check out the full post on Linkedin here: https://www.linkedin.com/posts/elena-paraskevas-thadani-awi-ch-a4450b10_executivecoaching-activity-7323711548600848384-J6gF?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAI2DBQBgZ-qJhicIAWhyfBFk7Sk0eVgfB8.